Pledge India

The Food and Beverage Alliance of India (FBAI) represents some of the world's leading food and beverage companies. These companies have signed an enhanced commitment, towards responsible self-regulation in advertising and marketing to children under the age of 12 years. This commitment, enshrined in the member companies' India Policy on Marketing Communications to Children aims to ensure that FBAI members commit either to:

The 'India Policy on Marketing Communications to Children' signed in 2016, embodies a holistic approach that is consistent with the member companies' own nutrition criteria, and those which adhere to FBAI Common Nutrition Criteria (CNC) and follow a globally uniform marketing and advertising policy. In addition, the category specific threshold values were determined based on current Indian recommendations for nutrient intake, as defined by National Institute of Nutrition (NIN), of the Indian Council of Medical Research (ICMR).

The FBAI CNC work is based on a set of actions recognized by the World Health Organization, governments and civil society as crucial to helping improve global health — product innovation, improved access to nutrition information and responsible marketing practices.

The CNC follows the work undertaken by the EU pledge, Singapore pledge, the USA pledge and the International Choices Programme. In addition, the category specific threshold values were determined based on current Indian recommendations for nutrient intake, as defined by National Institute of Nutrition (NIN), of the Indian Council of Medical Research (ICMR).

The 'India Policy on Marketing Communications to Children' will become applicable on or before 31 December 2016, whereas FBAI Common Nutrition Criteria will become effective from 31 December 2017.

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Supported by:
Coca-Cola India Inc. Mondelez International General Mills India Private Limited Kellogg India Private Limited Nestle India Limited Mars International India Private Limited Pepsico India Holdings Private Limited Hindustan Unilever Limited Hindustan Unilever Limited
Associate Member